From e02533deb667d41924d8a75479a5a88efa55588a Mon Sep 17 00:00:00 2001 From: Cassidy Williams <1454517+cassidoo@users.noreply.github.com> Date: Sat, 24 Feb 2024 12:13:13 -0600 Subject: [PATCH] Add LinkedIn post --- src/posts/posting-on-linkedin.md | 30 ++++++++++++++++++++++++++++++ 1 file changed, 30 insertions(+) create mode 100644 src/posts/posting-on-linkedin.md diff --git a/src/posts/posting-on-linkedin.md b/src/posts/posting-on-linkedin.md new file mode 100644 index 0000000..99aa60f --- /dev/null +++ b/src/posts/posting-on-linkedin.md @@ -0,0 +1,30 @@ +--- +layout: "../layouts/BlogPost.astro" +title: "Tips for posting on LinkedIn" +slug: posting-on-linkedin +description: "I took a workshop from LinkedIn about how to post well, and they had helpful insights!" +added: "Feb 24 2024" +tags: [advice] +--- + +I took a workshop that the LinkedIn team had about the best kinds of posts on the platform, so you don't have to! Here's some high level notes: + +- [LinkedIn News](https://www.linkedin.com/showcase/linkedin-news/) loves to amplify content if it's original/not just a link away from the platform (your content has to hit a quality bar to happen). It's okay to link away if there's a good amount of insight on LinkedIn itself. +- You should add questions when you end a post so that people engage with your content. +- Your first two lines of your posts have to be the engaging ones, don't bury the lede. +- When talking about events/talks/anything live, your "superpower" trick is to remember what it feels like to be in the audience and write about your perspective. +- When it comes to re-sharing content: + - Share 1-3 insights + - Give your point of view on what content says + - Longer posts do better (at least 3 paragraphs), but short sentences _in_ the long post do even better. + - Make sure the first two lines pull people in +- The best kind of content that gets re-shared and promoted: + - Helps people get jobs + - Helps people understand their industry or a trend in their industry +- If you post a video, make it 2 minutes or less, and make sure the text accompanying it is not too long (less than 100 words or so). +- If you really want to be "boosted" by _the algorithm_, try to post 3-4 times a week. +- People love polls. Add polls. Adding an "Other" option to a poll increases its visibility a bunch. + +And this is a [good example post]() that the LinkedIn team loves, that gets actual human boosts from their team! + +Hope this is helpful!