--- layout: "../layouts/BlogPost.astro" title: "Tips for posting on LinkedIn" slug: posting-on-linkedin description: "I took a workshop from LinkedIn about how to post well, and they had helpful insights!" added: "Feb 24 2024" tags: [advice] --- I took a workshop that the LinkedIn team had about the best kinds of posts on the platform, so you don't have to! Here's some high level notes: - [LinkedIn News](https://www.linkedin.com/showcase/linkedin-news/) loves to amplify content if it's original/not just a link away from the platform (your content has to hit a quality bar to happen). It's okay to link away if there's a good amount of insight on LinkedIn itself. - You should add questions when you end a post so that people engage with your content. - Your first two lines of your posts have to be the engaging ones, don't bury the lede. - When talking about events/talks/anything live, your "superpower" trick is to remember what it feels like to be in the audience and write about your perspective. - When it comes to re-sharing content: - Share 1-3 insights - Give your point of view on what content says - Longer posts do better (at least 3 paragraphs), but short sentences _in_ the long post do even better. - Make sure the first two lines pull people in - The best kind of content that gets re-shared and promoted: - Helps people get jobs - Helps people understand their industry or a trend in their industry - If you post a video, make it 2 minutes or less, and make sure the text accompanying it is not too long (less than 100 words or so). - If you really want to be "boosted" by _the algorithm_, try to post 3-4 times a week. - People love polls. Add polls. Adding an "Other" option to a poll increases its visibility a bunch. And this is a [good example post]() that the LinkedIn team loves, that gets actual human boosts from their team! Hope this is helpful!